Content marketing is empowered through campaigns that run with a focus and rich set of content. It requires an insight to design and deliver great marketing campaigns.

Entrepreneur guest writer Sam Oh has shared six ways to prepare effective content marketing campaigns.

Sam says, “If you are interested in rapidly boosting the growth of your content marketing campaign, then the following 6 growth hacks will equip you with everything you need. You’ll quickly gain the know-how to improve your campaigns in exciting and sometimes counterintuitive ways.

1. A/B test headlines to optimize click throughs.

Your headline is the most essential part of your content marketing campaigns. Without fully optimized headlines, you can’t have the greatest and most viral worthy content in the world. No one will ever be interested enough to take the time to read it.

This makes it absolutely essential that you A/B test headlines for every single article and analyze your testing results before publishing or promoting it.

The company Upworthy, who regularly creates some of the most viral content on the web mandates that all of their writers test at least 25 headline variations through creative social media posts before they are allowed to publish new content”.

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

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