6 Ways extensions can make better AdWords ads
Google AdWords advertising program has long been proved a an affordable and best advertising solution for the brands and marketers. Since Google owns more than 71% of the search market share, AdWords is the best ad solution at the time.
Making effective ads is though a challenge for the marketers. A well-designed and well-purposed ad can do magic.
HubSpot’s Gil Roeder has shared some tips on using ad extensions to improve your AdWords ads.
Roeder says, “Ad extensions expand your existing ads by offering the reader more ways to interact with your company. They are appended to your ad and can offer additional pages on your site where the reader can find more or different information. They can highlight additional benefits to working with your company, e.g.: Free Shipping, 90 day return policy, Sale now in process. They can provide a phone number to call or a location site to visit. They can even point directly to a place to download your app.
In addition, using extensions can increase the click-through rate of your ads and even your conversion rate.
And using extensions will usually raise the ad rank of your ad which can result in a higher position on the page and a lower cost per click and higher likelihood of your ad being shown”.
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