Forrester is hosting a webinar on ‘The convergence of adtech and martech is inevitable’ on Wednesday, August 23 at 11.00 am EDT.

Webinar Speaker

  • Mary Pilecki, Vice President, Research Director, Forrester
  • Melissa Parrish, Vice President, Research Director, Forrester

Forrester team says, “During this webinar, Forrester thought leaders Mary Pilecki and Melissa Parrish will share the current path of assimilation of adtech into martech and will help marketers, advertisers, technology vendors, and investors understand:

  • The trends that are creating convergence momentum
  • Where the opportunities are
  • The ultimate benefits of this union
  • The five phases of the convergence path
  • How to manage the process proactively for success”.

‘The convergence of adtech and martech is inevitable’ Webinar

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