Offering fresh and relevant content is a way to attract more and more visitors to your blogs. You can produce great content by mastering the art of persuasion and with clear writing.

HubSpot columnist Clifford Chi has shared eight tips to create great content for your blogs.

Chi says, “If you’re just starting out with blogging and struggling to produce something you’re truly proud of, don’t get discouraged. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn’t hurt). You can hone your writing skills online — and this blog post can be one of your bookmarkable resources.

Listed below are eight essential writing tips I’ve gleaned from all my classes and content marketing experience. Check them out to learn how to engage your audience with clear, concise, and compelling content — and make me even more embarrassed about the first blog post I ever wrote.

8 Essential Writing Tips for Crafting Clear, Concise, and Compelling Content

1) Trim the fat.

The more unnecessary words your trim from your writing, the easier it is to understand. Concise writing is lean. And readers can zip through it with little effort. To sharpen your writing, follow the four pointers below:

  • Avoid linking verb phrases like “Sam was writing about his van.” “Sam wrote about his van.” sounds more forceful. Linking verbs have a passive effect, which is why they can’t pack much of a punch”.

8 Writing Tips I Wish I Knew Before I Started Blogging

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