Do you focus on a niche in your content marketing?
Having a focus on a niche is a prerequisite for success in content marketing. With this step you can build a community of like-minded people.
Marketing Land columnist Rachel Lindteigen has published an article focused on how to chose the right niche for your content marketing.
Lindteigen says, “Specializing leads to better results, whether you’re in-house or at an agency. When you’re in-house, you basically are a specialist because your brand or product serves as your niche.
You should know more about the brand or product than others outside of your organization. It should be easy for you to anticipate the questions your customers will have. And you should be able to create great content that answers those questions.
When you know your subject matter well, it’s easier to determine which content format you should use and how to re-purpose content and create pieces that support each other”.
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