Building a audience is a prerequisite for success in marketing. LinkedIn is one of the social media tools that helps marketers get audience to their web products. It is one of the important platforms to use for your marketing as the site has more than 450 business professionals as its users.

To help marketers succeed with LinkedIn, HubSpot’s Amanda Zantal-Wiener has published 29 LinkedIn tips.

Amanda says, “In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve.

1) Customize your public profile URL.

Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/amandazantalwiener. For detailed instructions on customizing your URL, click here“.

29 LinkedIn Tips for Professional Networking, Business & Marketing

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