HubSpot releases free guide to sales coaching
HubSpot’s Aja Frost has published a free guide to sales coaching. It provides useful information on benefits of sales coaching and the coaching models.
Frost says, “Imagine your sales team performing 19% better — not just over the next several weeks, but month after month.
Research from the Sales Executive Council (SEC) examined thousands of salespeople and found receiving quality coaching helped them improve long-term performance up to 19%.
A separate study from CSO Insights reveals a correlation between quota attainment and coaching. When coaching skills exceed expectations, 94.8% of reps meet quota. When coaching skills need improvement, only 84.5% hit.
In other words, no other productivity investment has anywhere near the impact of sales coaching.
But what is sales coaching, and how do you do it well? In this guide, we’ll dive into:
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