Improve your SEO with user-friendly interlinking
SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence.
Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement.
Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years.
Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limited the spread of link authority throughout our website.
I highly recommend auditing your own internal linking structure to make sure you aren’t inhibiting a blog post from being crawled or receiving “link juice.” This is not only bad from an SEO perspective, but also from a business standpoint. Content that is not properly interlinked may not live up to its full organic ranking potential — or be found easily by users.
Let’s review some of the best practices of internal linking and show you why interlinking should still be a central concern of your SEO development”.
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