HubSpot shares three email examples that worked on a CMO
HubSpot writer Chris Sheen has shared examples of three emails that wordked ona CMO.
Sheen says, “As CMO of a technology company, I get a lot of emails from salespeople. A lot.
In the first week of July, I received 45 emails from salespeople; in week two, 48; in week three, a bumper 61; and in week four, 54. That’s an average of 52 emails per week — or 10 per business day.
Salespeople must navigate through all this noise to get my attention.
I used to be a salesperson myself, so I understand the challenge they face and the fact that they are doing their job. Perhaps for that reason, I decided it would be interesting to take a step back and look at the emails that successfully provoked a response — as well as those that failed”.
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