3 Tips to score more leads
Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads.
Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads.
Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises.
Key points from his presentation are summarized below, but first we’d like to invite all B2B marketers in the APAC region to attend Econsultancy’s Masterclass in Lead Generation, led by Bhattacharya, on the 19th and 20th of October in Singapore. You can find out more information and book your spot here.
So what should B2B marketers do to improve lead generation on digital channels?
1. Make sure your messaging is relevant
Research indicates that 80% of a purchase decision for B2B buyers is made before contacting sales.
What this means for B2B marketers is that messaging now plays a greater role in B2B lead generation than it ever has before”.
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