An effective personalization strategy for your website can make your visitor’s experience more enriching and rewarding.

Econsultancy writer Richard Jones has shared five tips to build an effective personalization strategy.

Jones says, “Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer.

Here I explore the key things to consider when developing your personalisation strategy.

Whatever level of personalisation you want to bring to your website, it’s important to start with a personalisation model that will help you define your goals and understand the needs of your users.

Developing a personalisation model

Any personalisation model will need to encompass the following key elements of the customer experience: signals, persona, targets, and engagement”.

How to build a personalisation strategy for your content website

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