Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them.

Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing.

Smith says, “It’s encouraging to hear that the big boys are throwing their full support behind AR, but what does the technology mean for digital marketers within the local space today? Over the past year, companies have made strides in the AR field, developing new use cases for marketing applications.

For example, Blippar has worked with a number of widely recognized brands to create AR-based banner ads that don’t require an app to view. When mobile users click on the ad, AR functionality is enabled, and they can interact with both their physical and virtual environments in new and innovative ways.

By pointing their cameras at particular objects, users can receive suggestions on similar or complementary products. A couple at a restaurant for dinner, for instance, could get wine pairing recommendations just by opening their camera apps”.

Augmented Reality: Where are we now, and what does it mean for marketers?

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