Effectively designed websites and blogs help your convert more prospects. There are plenty of things you should consider while preparing your sites to get maximum return.

CMI’s Marcia Riefer Johnston has shared five tips to design better blogs and websites.

Johnston says, “When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience design?

How about analytics design? That’s what Andy Crestodina thinks of. Andy – who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated Handbook for Content Marketing – encourages all companies to consider analytics when designing or redesigning a website.

The bad news: If you fail to make analytics-friendly design decisions, your website will work against your analytics, preventing you from getting insights that could benefit you”.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

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