Getting and retaining customers is a challenge for all the brands and marketers today. One has to keep inventing the strategies to keep them coming back.

Copyblogger’s Stefanie Flaxman has shared some important tips to help marketers get more customers.

Flaxman says, “A common goal when starting a new business is getting the word out about what you do. To that effect, you might write about why your business is important in attempt to convince someone to care about what you offer.

It makes sense that you’d want to produce these go-to publicity statements, and they can even help you become a likable expert in your niche. Again, nothing I’ve mentioned is a mistake. But what happens next? Do you keep trying to convince people that what you do matters?

If you do, this approach can become limiting because you’re communicating with people who are not already interested in what your business offers; they’re further away from making a purchase in your niche”.

Avoid This Rookie Marketing Habit to Get New Customers Faster

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