Content development requires newer strategies to boost up the creation of fresh content all the time. CMI’s Rebecca Geier has shared five tips to create content for technical b2b buyers.

Geier says, “Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts and do it consistently? Here are five tips to keep you in your audience’s buyer journey:

Create customer-centric content that resonates with your specific technical buyer personas.

Consider these questions as you brainstorm content themes and topics:

  • What are your prospects’ biggest pain points?
  • What tough questions do your customers consistently ask your sales engineers?
  • What are the top three to four questions most relevant to your application focus areas?
  • What are the business risks associated with the application areas you work in and what can you share about how to mitigate these?”.

How to Create Content for the Technical B2B Buyer

Content Marketing Institute

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