Many of our long-time readers will know of pediatric heart surgeon, Dr. Mani Sivasubramanian. He operates on children with heart problems, often children who would not have any other means of surgery because their family can’t afford it. Dr. Mani, as he is called, is able to provide this surgery because he earns the money for the expense through selling training products on the internet. We have several of his training products ourselves. One of his popular e-books is Copywriting Tips To Make You Very Rich. As a long-time colleague of IM NewsWatch, he has offered to give 100 of our readers... [...]

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective marketing program: It’s a money tree. It makes your life as a marketer easier and gets you out of the office earlier (when it works the way it’s supposed to). If those are important to you, too, keep reading. If not, see my alternate message. Simply... [...]

Facebook has announced a new policy which states that the social network will blocking ads from pages that repeatedly share false news. According to Facebook, this step will reduce the distribution of false news and the pages which spread false news will not be able to make money. Satwik Shukla & Tessa Lyons, Product Managers at Facebook say, “False news is harmful to our community. It makes the world less informed and erodes trust. At Facebook, we’re working to fight the spread of false news in three key areas: Disrupting the economic incentives to create false news; Building new... [...]

Copyblogger has opened the registrations for the ‘Digital Commerce Academy’. The academy helps people build their digital business. The DCA covers the following courses: Build Your Online Training Business The Smarter Way How To Create Automated Marketing Funnels That Work Themes, Plugins, and More: Creating WordPress Products the Smarter Way Savvy Social Advertising The package also covers some bonuses. The DCA team says, “Underneath all the moving bits and pieces, you really only need three pillars in place to support your online business. First, you need the right strategy. You... [...]

To find out how search engines treat JavaScript for indexing, the MOZ team ran an experiment that has brought some useful insights. Talking about the experiment, Bartosz Góralewicz says, “To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content. The experiment was quite simple: http://jsseo.expert has subpages with content parsed by different JavaScript frameworks. If you disable JavaScript, the content... [...]

MOZ has released the MozCon 2017 video bundle. The bundle contains 26 sessions conducted during the MozCon 2017. Danielle Launders says, “MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete Meyers, prepare for... [...]

Effectively designed websites and blogs help your convert more prospects. There are plenty of things you should consider while preparing your sites to get maximum return. CMI’s Marcia Riefer Johnston has shared five tips to design better blogs and websites. Johnston says, “When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience design? How about analytics design? That’s what Andy Crestodina thinks of. Andy – who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated... [...]

CMI is hosting the Content Marketing World Conference and Expo at Cleveland, Ohio USA, on September 5-8, 2017. Key speakers of the event are Linda Boff, Joseph Gordon-Levitt and Casey Neistat. The CMI team says, “Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience”. Content Marketing World,... [...]

IBM in collaboration India Retailer is hosting a webinar on ‘Making personalization real – anytime, anywhere’ on Tuesday, August 29. The IBM team says, “The future of retail is all about humanizing the shopping experience by creating real time conversations with your customers. As a marketer in the Retail & e-tail industry it’s important that you embrace technology given that in these times it is the ones who innovate are the ones who succeed”. ‘Making personalization real – anytime, anywhere’ webinar  [...]

Content amplification helps marketers use paid, owned, and earned media to promote and distribute content. It helps marketers expand their reach. CMI’s Arnie Kuenn has shared four ways to amplify your content. Kuenn says, “Content amplification is not a one-off task. It’s an in-depth practice that requires a lot of work to get right. Amplification is about making your owned, paid, and earned media efforts work together to drive the best results for your business. To get started, there are a few things you must do. How to start amplifying your content 1. Determine your goals and KPIs Make... [...]