comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage. The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage. Some key topics covered in the report include: Mobile app vs. mobile web usage and audience... [...]

Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, “It’s encouraging to hear that the big boys are throwing their full support behind AR, but what does the technology mean for digital marketers within the local space today? Over the past year, companies have made strides in the AR field, developing new use cases for marketing... [...]

Digital Marketing Depot has released a new report titled “The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics”. Here is how the DMD team describes the report: When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data: what... [...]

Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands that do it best bring in 5.7 times more revenue than their competitors that lag in such efforts. If you work in an industry where customers are free to take their... [...]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic, statisticians and testing experts from... [...]

Copyblogger is opening the ‘Digital Commerce Academy’ doors on August 28, 2017. The academy teaches how to build a profitable and stable digital business. Sonia Simone says, “If you’d like the benefits of a digital business (freedom, flexibility, lack of pants) but you need some reality-based advice on how to make it happen, Digital Commerce Academy (DCA) has a lot to offer you. In DCA, you’ll find full-length courses (including Brian Clark’s Build Your Online Training Business the Smarter Way), more than 20 webinars featuring in-depth case studies and education on cutting... [...]

The MOZ team has published a video featuring Rand Fishkin who shares some tips to find out if a page is marked “low quality” in Google. MOZ team says, “What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday”. How to Determine if a Page is “Low Quality”... [...]

Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros. Here... [...]

Facebook has published a list of seventeen ad formats that will be no longer supported from September 15, 2017. The Facebook team says, “In order to ensure businesses get the most value from their Facebook ads, we are removing the ability to boost some post types that are rarely used and are not tied to advertiser objectives. This change will allow us to improve and expand our most effective ad products, and help advertisers identify solutions to help them reach their goals. The following promoted post types removed as of September 15, 2017 Boosting share of products from shops Boosting... [...]

Chatbots are helping marketers automate their communications with the prospects and customers. Now you can also improve your social engagement using chatbots. Entrepreneur columnist Myrray Newlands has shared seven ways to use chatbots for boosting your engagement. Newlands says, “Once you’ve chosen your chatbot-building solution and have created your virtual assistant, you can start driving engagement. Engaging with your audience boils down to attracting their attention by providing something useful or amusing. Most of the time, you’ll want to aim for functionality, as it helps... [...]