Avoid these mistakes to improve your email marketing
Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers.
Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts.
Lehr says, “A positive relationship between your outreach team and key influencers is essential in getting your content in front of the right audience, but a lot of the time your outreach team is starting from scratch and needs to send the dreaded cold email.
Cold emails are one of the most effective and straightforward ways to get a response from someone you haven’t worked with before, but they’re also a form of communication that can easily step over the line between what is and isn’t appropriate. In this post, I’ll walk you through three mistakes I’ve noticed in recent emails and offer ways you can avoid them during your next outreach cycle.
1. The email was clearly a template.
To: me@company.com
From: hopeful@anothercompany.com
Subject: Follow up
Hey Andrea,
Just wanted to follow up in case this got lost in the shuffle…
It didn’t. I simply deleted your first email”.
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