Here are 5 steps to market your ecommerce site
Getting new customers for your ecommerce site is a big challenge. Making them visit your site and keep them coming is even more changing.
Business.com writer Robert Tallack has shared five tips to help market an ecommerce site.
Tallack says, “There is no “build it and they will come” in ecommerce.
Driving sales for an ecommerce site requires raising awareness about the online store and the products it sells, all while increasing traffic to the site. Where do you start? How do you stand out in a crowd of thousands of other shops competing for the same traffic? The answer lies in your marketing strategy.
Let’s break down the basics of some tried-and-true ecommerce marketing techniques.
1. Content marketing
Content marketing is the process of producing content by way of videos, blog posts, photos, infographics, or any medium that engages and appeals to your target audience.
Let’s say your site sells jewelry. The holiday season is approaching, which is the ideal time for you to write a blog post titled “Picture-Perfect Holiday Looks.” In the blog post, you could list the dress, jacket, shoes and the perfect accessories to complete the outfit along with the jewelry you sell. You include high-resolution images of all the products you mention and a link to the product page(s) where readers can “shop the look,” aka buy your jewelry”.
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