CMI columnist Marcia Riefer Johnston has shared some useful tips on how to implement a content marketing platform in context of global b2b organizations.

Johnston says, ”

Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world.

Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and Stan shared their story at Content Marketing World, Implementing a CMS in Global B2B Organization.

Why they did it

Rockwell Automation – a 100-year-old company with over 22,000 employees, the largest in the world dedicated to automation technology – generates a lot of marketing content. That content (white papers, videos, case studies, brochures, advertising, magazines, blog posts, and more) used to be scattered among servers and hard drives all over the world, and the content processes used to be disconnected and uncoordinated”.

How to Implement a Content Marketing Platform in a Global B2B Organization

Content Marketing Institute

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