Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing.

Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google has also made available “Mobile-friendly Click Rate” for Search landing pages.

The Google AdWords team says, “One of the first metrics you’ll want to look at is “Mobile-friendly Click Rate”: the percentage of mobile clicks that go to a mobile-friendly page, as defined by Google’s Mobile-Friendly Test. This metric gives you an idea of which landing pages result in the most or least mobile-friendly experiences. Sort the column in ascending order to identify pages you may want to fix.

Test for mobile friendliness

Once you find a landing page that needs attention, simply click to run a test. AdWords will open up Google’s Mobile-Friendly Test in a new tab so you can review the potential issues, for example the page text being too small or the things people can tap on being too close together”.

Go beyond the click with the “Landing pages” page

Google – Inside AdWords

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