SEO keeps evolving and so it changed in 2017 as well. With the adoption of mobile and social, there are plenty of changes see in the SEO this year.

HubSpot’s Amanda Zantal-Wiener has published an article providing a glimpse of how the SEO has changed in 2017.

Amanda says, “You’ve likely heard the word “organic” associated with SEO. That’s because, when done properly, your content should be a natural result of search engine queries for the topic at hand.

Sound good? Great. Let’s have a look at some of the new ways users are organically discovering this content.

What SEO Looks Like Now: Four Patterns to Consider

1) Mobile Search

Here’s a fascinating little tidbit that changes everything. We all know the lion’s share of web usage has moved from desktop to mobile devices. At last count, 71% of U.S. internet use took place on mobile. It’s a figure, somehow equally astounding and obvious, that once led expert Benedict Evans to nudge, “We should stop talking about ‘mobile’ internet and ‘desktop’ internet. It’s like talking about ‘colour’ TV, as opposed to black and white TV.”

“Mobile is the internet,” he declares.

Now, that would be change enough, but the fascinating little tidbit I’m talking about? That’s still to come. According to Flurry Insights, it turns out that 92% of the time we spend on phones is spent in apps”.

What is SEO in 2017? How It’s Changed, and Where We Are Now

HubSpot

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