HubSpot has published a YouTube video on ‘Topic Clusters: The Next Evolution of Content Strategy’.

The HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility”.

Watch the video here:

 

HubSpot

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