Social media continues to grow and is enabling the marketers to innovate the marketing strategies. With chatots and other tools, social media is offering more and more ways to reach target audience.

Entrepreneur’s VIP contributor Jonathan Long has highlighted four social media trends for 2018.

Long says, “The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage of the opportunity or your competitors will.

It’s a constantly changing landscape, and it’s time to start laying out your social media marketing strategy for the approaching year. In order to be successful, you need to know what the latest trends are. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four social media trends you need to start focusing on immediately.

1. Chatbots have arrived. You need to master them.

If you aren’t familiar with chatbots, you need to learn how this technology can greatly benefit your social media marketing. Customer service has transitioned to phone calls and emails to social media. Consumers demand instant replies to their questions and concerns, and they now turn to social media any time they want something”.

4 Social Media Trends You Need to Know About for Next Year

Entrepreneur

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