MOZ’s Alan Coleman has reported fifteen findings from Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study.

Coleman says, “Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

  1. Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.
  2. Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:

1. Google remains people’s window to the web, but its dominance is in decline

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year’s study“.

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

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