Improve your content marketing with these three components
Any form of marketing requires constant innovation leading to improvement and content marketing is no exception.
To help marketers run their content marketing operations smoothly, CMI columnist Pratik Dholakiya has shared three important components.
Dholakiya says, “When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together.
To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have the right people who can do the work in a framework that benefits them and your company.
Let’s get started.
1. Talent
Who do you need on your team? Let’s talk about it.
Writers
This is obvious: You can’t do content marketing without writers. But what makes a good writer for the purposes of content marketing? That’s not an easy question to answer, but these areas of knowledge are close to a universal necessity for your writers:
- Research: The most-skilled writers in the industry know how to research above anything else. They know how to do it quickly and accurately”.
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