Among the social media sites, Facebook has been with us for a long time now and its has proven its worth in a marketer’s life.

Buffer team ran a Facebook posting experiment which resulted into huge improvement in their Facebook reach and engagement.

Talking about the experiment, Brian Peters says, “In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

Getting your content seen on Facebook is no small task. Especially when you consider all the content shared to Facebook every 20 minutes:

  • 1 million links are shared
  • 4.86 million photos are uploaded
  • 763,888 status updates are sent out

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity”.

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer

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