Forbes’ list of 10 trends CMOs should watch for this fall
Matt Britton, CEO of Crowdtap has posted an article featuring ten trends that CMOs should watch and observe to plan their marketing strategies.
Britton’s article on Forbes.com highlights Alexa’s performance, Snapchat’s descent, cryptocurrency’s coming of age and more.
Britton says, “Let’s face it: Summer is over (basically), and if you’re like me, you are ready to rid your Instagram feed of Ibiza sunsets and get back to business. Here are 10 industry-shaping headlines that CMOs should be paying close attention to this fall as they prepare to bring their brands into 2018.
Alexa’s holiday domination. Alexa dominated Amazon’s Prime Day earlier this summer, which I believe will be a precursor to an avalanche of Amazon Echo sales this holiday season. At only $50 (and discounted to $35 on Prime Day), Amazon’s entry-level Alexa product, Echo Dot, is the perfect stocking stuffer for a tech-obsessed culture clamoring for a shiny new toy.
Must-See TV Is No Longer TV. As the demise of the traditional TV model comes more into focus, tomorrow’s winners will be the ones that can consistently procure”.
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