Generate more leads with these four tips
Lead generation is the process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It remains at the heart of all forms of marketing. Constant innovation can help you generate more leads and get more customers.
Forbes contributor Kate Harrison has shared four ways to help markters generate more leads in affordable ways.
On producing likeable content, Harrison says, “Content is arguably the most important piece of any lead generation plan, Walsh notes. “People are typically first attracted to your site through a valuable piece of content. What’s more, content marketing costs 62% less than traditional marketing and generates three times as many leads.”
But for your content marketing to be effective, you need a defined target audience. “Once you know who to target, you can create informative and engaging videos, ebooks, blog posts, webinars, and landing pages that speak to specific pain points, outline solutions, and prompt visitors to take action,” she advises”.
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