HubSpot’s short guide to avoiding social media fails
PCMag and Entrepreneur have listed the corporate social media fails and biggest social media fails of 2017, respectively.
Social media has become one of the most important channels for the marketers to reach out masses and to improve the social ROI one must experiment. But we should be cautious while doing such experiments as sometimes the results could be disastrous.
HubSpot columnist Brian Appleton’s recent article featuring some examples, advises marketers on how they can avoid the social media fails this year.
Appleton says, “Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes.
Many brands are over-concerned with posting frequency and speed, and not concerned enough with tactics that ensure quality and proper context. A single spur-of-the-moment tweet can cause irreparable damage. And even after it’s deleted, the examples below show that content on social media never truly dies — so make sure you have a plan in place that establishes clear boundaries and best practices.
As proof, here are seven of the worst social media fails you might ever come across.
1) Meet-And-Greet, but Don’t Touch
Humor is a wonderful thing, especially on social media. A funny meme, GIF image, or video can reap a wealth of positive interactions. It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans — meet-and-greets, and surprise appearances”.
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