Learn how to use structured data for SEO improvement
Effective search engine optimization is something all the brands are looking forward to. By offering required data for your webpages you can get your pages listed in search engines. Most search engines look for structured data to analyze the content of a webpage. ‘Structured data’ is a standardized format for providing information about a page and classifying the page content.
MOZ writer Bridget Randolph has published an article to help marketers use structured data for SEO.
Randolph says, “In this guide, we will be looking solely at opportunities to implement Schema.org markup, as this is the most extensive vocabulary for our purposes. Also, because it was developed by the search engine companies themselves, it aligns with what they support now and should continue to be the most supported framework going forward.
How is Schema.org data structured?
The way that the Schema.org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc.) that represent entities, kinds of data, and/or content types.
Each Type has its own set of “properties” that you can use to identify the attributes of that item. For example, a “Recipe” Type includes properties like “image,” “cookTime,” “nutritionInformation,” etc. When you mark up a recipe on your site with these properties, Google is able to present those details visually in the SERP”.
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