It seems as if the E-commerce is still in its inception. Everyday a new technology appears and labels the previous one as old one. There is no right time to jump into the e-commerce other than now.

Entrepreneur contributor Nathasha A R Kumar has shared seven strategies to help marketers build an online e-commerce brand.

Nathasha says, “Here are certain thumb rules which remain static for any e-commerce brand irrespective of the genre. So, from personal learnings and experience shared below are 7 most important points to build a great online e-commerce brand:

  • Finding the need/gap & USP: For the entrepreneur, the journey starts from an idea, followed by great passion and determination. In this process its most critical to identify – the need/gap (on which the complete business can be based), brand/product USPs & scalability. If any of the parameters are missing from the proposition, the idea will die off a premature death.
  • Listen, listen, and listen: All stats point out how difficult is it to have audience’s attention even for few seconds. And if the potential customer has taken enough time to visit the site and has something to share, be all ears.  Not only will it help in improving the offering but future extensions can also come out of it”.

#7 Brand Strategies to Build a Great Online E-commerce Brand

Entrepreneur

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