HubSpot’s guide to using a CRM
To grow your brand you need to keep your customers happy. An efficient CRM helps you store your interactions with potential and existing customers. It allows you to trace their behavior so that you can present the right offer at the right time.
HubSpot columnist Aja Frost has published a short guide on using a CRM effectively. Frost has mentioned the benefits of a CRM and described the process of using a CRM.
Talking about the benefits of a CRM, Frost says, “There are four main advantages of using a CRM.
1) Better customer experience
It’s much easier to provide a positive buying experience when you know a lot about your prospect. Seeing at a single glance every blog post, email, and ebook they’ve opened and/or read, as well as key details like their company’s size, location, and vertical, gives you a major leg up. You can personalize your messaging and provide more value from the start.
2) Higher productivity
With a CRM, you can automate tasks like call and activity logging, reporting, deal creation, and more. The less time reps are spending on administrative work, the greater number of hours they have to get in front of prospects. Your revenue will increase proportionally”.
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