Got negative feedback on your content? Here’s how to deal with it.
Every form and channel of marketing is important for us and content marketing tops the list. Constant improvement is the key to excel in you content marketing efforts and it can be strengthened with the feedback from users.
Many a times you receive negative feedback too. CMI columnist Brian Appleton has shared seven ways to help you respond to the negative feedback on your content.
Appleton says, “Here are seven tips I use when responding to negative feedback that enable me to strengthen the audience relationship and show off the brand’s fun, professional personality.
Understand your responsibility
It’s easy to think your first responsibility in responding is damage control that appeases the commenter. While you absolutely need to resolve the situation, your first responsibility is to your audience and your brand.
Let me clarify. Your target audience only includes people with the potential to turn into paying customers and brand advocates. In other words, focus on people who could become qualified sales leads.
If the commenter isn’t part of your target market, don’t go overboard to appease him or her. Instead, address the issue and showcase your brand’s personality”.
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