Improve your content marketing with 7 lessons from WWE
CMI’s Susan Moeller has published a detailed article on how WWE (World Wrestling Entertainment) scores high in content marketing and has also shared seven lessons to help marketing professionals improve their content marketing.
According to Moeller, WWE’s content marketing tactics include social share button placement, masterful storytelling, importance given to images and less-is-more content strategy.
Commenting on WWE’s share button placement Moeller says, “WWE’s share-button placement is unique even outside the world of sports and entertainment. Content marketing industry sites such as Content Marketing Institute and Social Media Examiner, Neil Patel, and Top Rank Blog don’t include share buttons on their index pages.
Placing share buttons on the index page is a savvy tactic, as it takes advantage of the tendency to share content based on headline alone.
Share buttons on the WWE home page are mobile friendly. If I am logged on to WWE.com on my phone, I don’t have to click through to the article to share it. I can appreciate the title and image, and share the content with a minimum number of clicks”.
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