Create successful SEO campaigns with these 5 strategies
Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business.
SEO is an altogether separate industry now with which you can build a brand and help it grow.
Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses.
Bikowski says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign.
Optimize your images
When it comes to maintaining the interest of visitors to your site and having a successful SEO strategy, image optimization is crucial to success. Visitors enjoy content that uses visuals that enhance the website itself. According to SEO Shark, companies that use visually significant content are rewarded with more click traffic, increased likes and shares.
However, the issue with using visuals in content is that search engines, such as Google, don’t see the images with their algorithms or methods. From the search engine’s perspective, images come up blank. Instead, search engines rely on captions, or attached text to the images, to understand what the image is and its relationship to your content. If successful, the search engine will identify the relationship and reward you.
It is recommended that you design a relevant file name for each image on your webpage, a description of the image, image title, and a caption that is attached”.
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