Measures to improve your email marketing ROI
According to a 2016 Econsultancy survey, just three-quarters of companies say that the ROI offered by email was ‘excellent’ to ‘good’.
Despite spending dollars and sparing hours if you are not able to get satisfactory revenue fro your email campaigns, there is some problem with the execution of it.
To help us all get more ROI from the email marketing, Forbes contributor Steve Olenski has highlighted four issues which can be hindering the performance of your email campaigns.
Olenski says, “Email marketing works and has incredible reach. According to Ryan Myers, senior director of content at Sapper Consulting, “Your emails have a purpose. They should get your prospect to take action, and whether or not they do that will depend on your content. If you want your reader to set up a meeting, purchase a product, or sign up for your service, your email needs to be three things: clear, concise, and compelling. In that order.”
However, the ROI that most companies see on such campaigns doesn’t reach those companies’ goals. That leaves them struggling to prove why marketing dollars should be spent on these campaigns, but there are some very specific reasons why their email marketing isn’t delivering the desired ROI — and why yours may not be, either.
Not Segmenting Your Email List
Email recipients will respond positively to messages that are personalized. That’s why you can’t blast out an email campaign and believe everyone will find it appealing. Not everyone will engage with it, and many will dump it the second it radiates a generic feeling through its words and tone”.
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