An effective advertisement should have call-to-action element which can inspire the viewer to take action. You might have got mixed results with your advertising experience on different networks including Facebook.

To help Facebook advertisers get better ROI on their ad investment on Facebook, Entrepreneur columnist Kim Walsh Phillips has shared five ways in her recent article.

Kim says, “By making a few small tweaks to your Facebook marketing, you can dramatically improve your results. You can attract better leads to your business and turn them into profitable sales.

Ask any sales expert worth a grain of salt and they will agree that the number one way to make a sale is to ask for it. Yet, so many Facebook posts and advertisements don’t ask. Then, the businesses responsible for those ads wonder why they don’t see a return on investment. It is as though they believe that “if we post it, they will come.”

But they don’t. They won’t.

Don’t fall victim to this mistake. Ensure you are always giving a time-sensitive call to action that includes a reason why your prospects should act now. Doing so will increase your audience engagement, drive more traffic to your website and result in more profitable sales”.

Want the Sale? Ask for It in Your Facebook Ads.

Entrepreneur

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