Content marketing requires team work as it is almost impossible for an individual to manage a diverse content marketing campaign. It requires huge amount of time and energy to boost you content marketing efforts.

MarketingProfs columnist Monica Norton has shared five ways to enhance your content marketing by working with your employees.

Norton says, “Here are five ways you’ll give your marketing content a boost by turning your employees into social advocates.

1. Building Trust and Confidence

People can be wary of content from a brand they don’t know, but they will trust content recommendations from the people in their social networks. In fact, social media users are 16 times more likely to read brand posts shared by their friends than from a brand itself.

By encouraging employees to promote your content, you’re tapping into the trust they’ve already established with their networks. Moreover, employee advocacy humanizes your brand, putting a familiar face to your company and making people more receptive to you and your message.

And speaking of trust: enlisting your employees in your social promotion plans requires trusting your employees. Rather than prohibiting use of social media at work, encourage it (within reason, of course). Have a documented employee social media policy and train your employees on it. If you’re still wary, consider an employee advocacy technology that allows you to pick and choose what employees can share”.

Five Ways Your Own Employees Can Boost Your Marketing Content

MarketingProfs

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