Content marketing is empowered by creativity and continuous efforts for improvement. There are several brands which have created a niche in this domain.

CMI’s Stephanie Stahl has shared 22 examples of brands that are winning at content marketing.

Stahl says, “If you are looking for the inspiration to advance your own content marketing practices, I encourage you to look at some of the remarkable achievements the Project of the Year winner and finalists accomplished:

Frontline Education

“Game-changing” hardly begins to describe 2016 for Frontline Education. It was a year that brought a massive rebrand for the nearly 20-year-old software company, along with multiple new solutions and personas, a shift from direct mail to a robust digital marketing program, and aggressive growth goals.

As Frontline crystallized its focus on the K-12 education market, its marketing department was tasked with generating one-third of the company’s sales pipeline. The team tackled this goal by building and documenting a content marketing strategy – including a mission statement, persona profiles, a topic repository, and an editorial calendar – around informing, educating, and inspiring education leaders”.

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

Content Marketing Institute

Sharing is caring