Avoid these mistakes to improve your email marketing
A Campaign Monitor report states that for every $1 spent, email marketing generates $38 in ROI. Email offers marketers with the broadest reach of all the channels available to them.
With some care while crafting your emails, you can easily influence and motivate your prospects to take an action.
HubSpot columnist Jeff Hoffman has shared seven things you should avoid to tell your prospects in an email. These tips can help you be more careful while handling your next email marketing campaing.
Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls, and confirm next steps — but don’t use it to advance an opportunity. Below are seven conversations you should never have over email. If your prospect approaches any of these topics via email, drop what you’re doing and pick up the phone.
1) Contract Questions
Never comment on a contract or proposal over email. If you’ve sent your prospect a proposal and haven’t heard back, don’t follow up with an ambiguous email asking if they’ve had time to look it over. Call them.
This goes for questions too. If your prospect asks a question about onboarding costs or implementation time, give them a call to answer their questions. Phone calls allows you to handle questions before they turn into concerns. They also protect against the “lost-in-translation” factor that plagues email communication and give you an opportunity to learn the “why” behind your prospect’s original question”.
Comments are closed.
