Marketing in the era of the Internet has become an easy task and at the same time with fierce competition it is one of the most challenging tasks today. But with the right tools and strategies you can plan your marketing in such a way that it ensures positive results.

In her recent article, Forbes contributor Tina Mulqueen has focused on the importance of innovation for online retailers. She has stressed on the right use of social media and the video.

On leveraging real life touchpoints on social media, Mulqueen says, “As a marketing tool, we began using social media to engage with our customers online. But now, the most effective brands at social media marketing are using it as a vehicle to connect digital with physical.

For example, a local ice cream shop has a line around the block just so patrons can get an Instagram-worthy shot of the photo-ready treats, and salons are incorporating selfie-stations to encourage clients to share pictures from the venue.

So how do e-tailers, with no physical storefront, use social media as a way to strengthen connections with customers? Remember that just because you don’t have a storefront, doesn’t mean your customers aren’t interacting with your brand in real life”.

It’s Not Just Bricks And Mortar: Online Retailers Need To Innovate, Too

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