Sheryl Sandberg: Facebook ads to be driven by more human review and oversight
Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week.
According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content.
Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools.
First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content that goes against our community standards cannot be used to target ads. This includes anything that directly attacks people based on their race, ethnicity, national origin, religious affiliation, sexual orientation, sex, gender or gender identity, or disabilities or diseases. Such targeting has always been in violation of our policies and we are taking more steps to enforce that now.
Second, we’re adding more human review and oversight to our automated processes. After manually reviewing existing targeting options, we are reinstating the roughly 5,000 most commonly used targeting terms – such as ‘nurse,’ ‘teacher’ or ‘dentistry.’ We have made sure these meet our Community Standards. From now on we will have more manual review of new ad targeting options to help prevent offensive terms from appearing”.
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