An effectively designed website helps you capture more visitors and keep them coming. The site design also plays an important role in strengthening the organic search performance for better performance.

Gabriel Shaoolian has shared four tips to improve website design and SEO in his recent article on Forbes.

Shaoolian says, “At our digital agency, we work with clients across industries to design and develop websites that are built with SEO best practices in mind. Our marketing strategists are involved in design and redesign projects from the beginning, collaborating with the designer to create a website that is search engine friendly. From this experience, we’ve gained a lot of insight into the interplay between a site’s design and its ability to rank well in organic search.

Below we cover 4 methods to ensure your design is helping, as opposed to hindering, your SEO efforts.

1 – Know your usability factors

The goal of search engines is to provide the best results they possibly can to users who search on their platforms. This is the best way to ensure customer satisfaction and keep users coming back. More users equal more advertisers, and more advertisers equal more profits.

What this means on a practical level is that search engines will reward sites that offer great experiences to users. The last thing they want is to place a site in the first position of the results page and have a user click on that site only to realize that it’s frustrating or difficult to use”.

4 Tips To Ensure Your Website Design & SEO Is Done Right

Forbes

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