Influencer marketing has become a strong alternative to reach out more and more customers online. It is also a cost effective way to market your brand and products.

Tom Logan has contributed an article to Forbes.com which highlights the long term advatages of collaborating with the influencers.

Logan says, “Collaborating with influencers on sponsored content has made its way from a sub-strategy to a standalone entity for brands. The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months. While that’s a staggering number, the way that marketers measure the success of these collaborations remains inconsistent.

What is it that constitutes a successful collaboration? Is it a boost in followers? A fleeting spike in traffic to the website? Is assigning a CPM or a “media value” the best way to measure it? Is it bottom-line sales? Some brands are just happy to know that their brand is being showcased in front of a targeted audience.

All of these components are important, and I don’t mean to trivialize them, but if they’re the only things you’re focused on you’re being shortsighted. The value of the influencer-generated content (IGC) and the reactivation of it across marketing channels is criminally underrated and should be a central component of brands’ influencer strategies”.

The Real Value Of Influencer Collaborations? Think Long Term

Forbes

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