Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together.

The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift.

The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad exposure. Opportunity-to-see assesses the likelihood that people were exposed to a given ad by asking individuals if they have seen certain TV programs in which the ad was aired. After being asked a question that determines whether they viewed certain TV programs in the previous day, individuals are then asked questions to determine their perception of the advertiser’s brand. Comparing lifts in the exposed groups with the unexposed group gives marketers a more complete understanding of how their Facebook and TV ads drive impact independently and together”.

Measure Brand Lift Across TV and Facebook

Facebook

Sharing is caring