HubSpot team has posted a video interview with David Nelson focusing the popularity of bots in marketing domain.

https://www.youtube.com/watch?v=M4mLC_2g_6c

 

 

 

Sophia Bernazzani says, “Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating to a human being. In short, I thought chatbots seemed, well, robotic, and they couldn’t get me the help I needed with a human touch.

Now, of course, I know that chatbots are the future of marketing, and you might feel the same. More brands have started using chatbots for marketing, sales, and customer service — and these are just a few examples.

If you’re wondering why bots are proliferating so rapidly — and how they’ve advanced to the point where we can’t differentiate their capabilities from those of humans — watch our chat with Motion AI CEO David Nelson above. He sat down and chatted with my colleague, Jami Oetting, about how bots have grown so significantly this year and why businesses should consider implementing a bot strategy of their own”.

Why 2017 us the year of bots [HubSpot Video]

HubSpot

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