Instagram now has 2 million monthly advertisers
Instagram has announced that how it has 2 million advertisers. In March 2017, Instagram had 1 million advertisers.
According to Instagram team, people spent 80% more time watching video on Instagram and the number of videos produced per day has increased by 4X from last year.
On making pitch perfect videos, the Instagram team says, “In anticipation of the year’s biggest movie, La La Land, Lionsgate UK (@lionsgatemoviesuk) wanted to jazz up the launch with a series of vibrant, thumb-stopping videos made specifically for Instagram. Adapting the stunning visuals and sound from the box office hit, the film studio created 10 customized videos that targeted key areas of interest for people on Instagram.
The dazzling videos used short, compelling versions of the film’s trailer to captivate and inspire Instagrammers to experience the film in theaters by promoting its A-list stars and sing-a-long storyline. As a result, the campaign achieved a 24-point increase in ad recall, an 8-point lift in awareness and a 4-point rise in viewing intent—particularly among its target of younger viewers”.
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