As a marketer you are supposed to let people know about your company, its products and services. You have to do this by analyzing the needs and interests of your prospects. Salesforce has listed the 12 top sales skills that marketers require.

Forbes contributor Heather R Morgan has shared three ways to help marketers sharpen their sales skills. The article shares the learnings from Mike Gamson, LinkedIn Senior VP of Global Sales Solutions.

Morgan says, “Over the years, Gamson has learned just how valuable having compassion on your buyers and yourself can be. That can seem like a daunting task, especially given that your buyer isn’t one single person—typically there are 6.8 people on any given buying committee. Is it even possible to deal with that many people compassionately? The answer is: absolutely. And when I talked to Gamson, he shared a few key ways to achieve that mindset.

1. Only take a job if you know you’ll thrive in it.

This one can be tough to accept, given how difficult it is to find a job that uses one’s degree and pays the rent. But Gamson urges everyone, regardless of title or hierarchy, to “decompose” the elements of any job that’s offered. That means examining each composite part of a job and asking, for example, “What would my life feel like as an account executive for Disney?”

As far as Gamson’s concerned, the more you love a job, and the more you’re engaged with it on a genuine level, the more effective you’ll be. He points to the dangers of being a “coin-operated salesperson”—that is, a salesperson on autopilot who doesn’t have a personal investment in either their job or their buyers”.

LinkedIn Believes All Great Salespeople Should Have This One Trait

Forbes

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