Avoid these subject lines for better email marketing results
Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email.
HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them.
Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single word.
The email subject lines on this list fall into the second camp. They’re presumptuous, annoying, misleading, and confusing — sometimes, all of the above. If reps want their buyers to actually click “open,” they should avoid these lines like their quota depends on it.
14 Overused Email Subject Lines
1) “We’ve got a lot in common”
This line has been landing in my inbox fairly frequently. In the email body, the rep will list various similarities between HubSpot and their company, share their typical results, and ask if I’d be interested in learning more.
Building common ground with prospects can help create rapport — but this is a poor way to do it”.
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